The success of any organization begins with an overall vision. Having a vision is important because it sets the objective and upholds a corporation’s merits, ethics and credibility. Sharing this vision with the public can lead to a thriving business or result in a company’s failure. Much like the familiar improvisational game, “Telephone,” Corporate Communication requires concentration, listening and a strong set of social skills in order to win. In Telephone, if the messenger communicates ineffectively, the person receiving the message will misconstrue it while passing it on, or the message becomes so altered, the game ends. Here at AXIA, we want you to win. So, how can your organization succeed? There are a few ways, but strategic management is the key.
Traditionally, external publics consisted of agencies, channel partners, media, government, industry bodies, institutes and the general public. With the emergence of new media, such as social networking sites, external publics are forever changing. Your message can now reach key audiences through Twitter, Facebook, YouTube, and various other ways via the Internet. With proper communication, you can target your key audience and generate feedback effectively. Without strategic management, your message can easily get lost in translation, damaging your reputation. We can prevent this from happening.
Here at AXIA, we know that good strategic management requires setting obtainable goals, in accordance with the stakeholder’s standards. Once a goal is set, you have to carry out that goal and measure it. If communicating isn’t your thing, we understand. Leave it to us. It’s what we do best.