Estimated Reading Time: 60 Seconds

60-Second Articles:

1. What the HD DVD demise teaches us.
2. Is online TV impacting office productivity? You bet.
3. What customer satisfaction could mean for your business.
4. The 60-second close: The science of eye tracking in the information age.

We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog (www.axia.net/blog/).

• Toshiba and Sony. For five years, these electronics heavyweights and their supporters have been locked in a knock-down drag-out fight for the future of high definition home movies. Well the final bell has rung, and Sony’s Blu-Ray format has won a unanimous decision.
• When Wal-Mart threw its support behind Blu-Ray, it was lights out for HD DVD.
• Of course, this begs the question... when should you exit a business to pursue higher returns elsewhere? Think about your company. Do you have a product or service that’s not cutting it? Is there something you could change to make it more desirable? If not, now might be the time to throw in the towel before you invest another cent.

2. Is online TV impacting office productivity? You bet.

• More than the water-cooler chat... or checking the hoops scores on ESPN.com... the number one productivity waster at work is now watching television.
• Since the networks made their top shows available online, they’re being watched in droves. But not just at prime time. According to a recent article in the Wall Street Journal, most shows are viewed during business hours — when your employees should be working at the office, not watching The Office.
• Is this new form of goofing off impacting your productivity? If so, you might consider speaking to your Information Technology staff to see if blocking sites like abc.com or cbs.com is a good option for your company.

3. What customer satisfaction could mean for your business.

• The results are in, and there are some surprising results from the University of Michigan’s year-end 2007 Customer Satisfaction Survey.
• Despite the slowdown in the economy, customer satisfaction is holding at an all-time high of 74.9... same as last year... bolstered by companies such as Amazon.com and Toyota’s Lexus brand. Other major brands didn’t score as well, including Best Buy and Wal-Mart, the latter with a shocking drop of 5.6 points. An all-time low.
• So why is customer satisfaction an important measure to business? One word — profit. According to the survey result, each point of increasing customer satisfaction represents a boost in net cash flow of $55 million a year.
• So if times are tight, and you’re considering cutting back on service, you’d be smart to reconsider. To see how other companies scored, click here.

4. The 60-Second Close: The science of eye tracking in the information age.

• Have you ever heard one of your customers say “they want it slower”? People seem to want everything faster... and better. What about your company? What could you offer that’s faster and better?



• Think FedEx Saturday Service. Or First Overnight. Both are extensions of an already fast service. And both provide additional revenue.
• If it’s time for a change that enables you to keep pace with your customers and give them what they are looking for, then give us a call. We can help you get there ... faster and better than ever.

Best wishes, Jason Mudd, APR AXIA (866) 999-AXIA

P.S. We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog at www.axia.net/blog/.