Using the Election Campaign as a Marketing Template
Tune into the techniques, such as YouTube and other video portals, the 2008 presidential candidates are utilizing to gain voters. With a little help, these techniques can be applied to develop any business’s marketing plan.

60-Second Articles:

1. Election Campaign #1: YouTube Becomes a Mainstream Marketing Tool
2. Election Campaign #2: Taking Advantage of the Video Revolution to Get Votes
3. Election Campaign #3: Winning Voters with Low-Tech Marketing
4. Using the Election Campaign as a Marketing Template for Your Business
5. The 60-Second Close: Do You Have a Campaign Developed to Win Your Election?

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1. Election Campaign #1: YouTube Becomes a Mainstream Marketing Tool

• Every four years, our presidential candidates, in an effort to differentiate themselves, take advantage of new technologies, bringing them out of “geekland” and into mainstream America. In 2004, the big story was blogging. Now, blogs play an influential role in new media, reach people whose traditional listening and viewing habits have changed.
• This year, with Sen. Hillary Clinton taking the lead with her voter-chosen campaign song, YouTube is front and center as the pet medium for this election campaign. Collaborations such as CNN’s partnership with YouTube in broadcasting debates only emphasize the influential role video portals will play as they become essential marketing tools.

2. Election Campaign #2: Taking Advantage of the Video Revolution to Get Votes

• The presidential candidates are taking advantage of the video revolution much faster than businesses. Politicians understand that business is about interacting with people and that showing themselves in real-life scenarios wins more votes than a photo on a direct-mail piece. Candidates understand that video is engaging and humanizing and that it initiates an emotional attachment.
• Although once the domain of high-priced studios and TV stations, producing a video is now easy to do. Affordable distribution channels can vary from uploading a clip onto YouTube, to embedding the clip onto your Web site or onto the Internet Yellow Pages or Google Maps.

3. Election Campaign #3: Winning Voters with Low-Tech Marketing

• Sometimes it’s the simple “low-tech” approaches that work. From shaking hands to giving speeches, getting people to know what you stand for and how you differentiate yourself is key to the success of any marketing plan. People vote and do business with people they like and know.

4. Using the Election Campaign as a Marketing Template for Your Business

• Candidates provide us with a marketing template that every business can utilize.
• If you’re the “face” of your company, upload a video of your personal “campaign” message.
• Upload a product demonstration on YouTube.
• Invite customers to upload video testimonials.
• Include an interactive chat function on your Web site (www.meebome.com) so customers can get answers immediately.
• Attend networking functions. Get to be known as the “face” of your business.

5. The 60-Second Close: Do You Have a Campaign to Win Your Election?

• Your business is involved in an election every day of the year. Your campaign is to win as many voters — or customers as possible.

• Do you have an ongoing campaign to get the most votes and customers within your marketplace? If not, then give us a call. We can develop a specific campaign for you and get you there … faster than ever.

Best wishes, Jason Mudd, APR Founder and CEO AXIA (866) 999-AXIA

P.S. We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog at www.axia.net/blog/.