Grow your business with innovation
Mediocrity can be the downfall of any good company. Ensure that your company is the most highly sought after in its field by challenging the status quo and bringing originality into situations in which tradition has always been followed.

60-Second Articles:

1. Google Maps Grows Up with Features to Help Find Your Business
2. New Soft Drinks Target Those Who Can’t Decide What to Drink
3. This Summer, Take the "Good to Great Challenge"
4. The 60-Second Close: It's the Small Things That Make Greatness

We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog (www.axia.net/blog/).

1. Google Maps Grows Up with Features to Help Find Your Business

• Google Maps is no longer the Internet mapping and directions tool that it used to be. Over the past few months, it has evolved into a one-stop shop for information to benefit your potential customers, including all new street views and traffic reports. Needless to say, driving directions is the staple, and you should enhance your free Google Maps business listing with a coupon offer, text copy, a photo of your storefront and a video.
  
• This is an incredibly easy way to market your business to the millions who search using Google Maps. All of the details are on "My Maps” at: http://maps.google.com

2. New Soft Drinks Target Those Who Can’t Decide What to Drink

• Think about how often you’ve asked a guest what soft drink they would like to have and the response is "Anything” or "Whatever.” For those who are indecisive, there’s now a soft drink made especially for them.
• A Singapore beverage company called "Out of the Box” has launched two complementary brands of soft drinks for the non-committal drinking crowd --one called "Anything” and the other called "Whatever.”
• Are there any other responses in your normal conversations that could produce a thought-starter for a new product or service for you? Read more at www.springwise.com

3. This Summer, Take the "Good to Great Challenge"

• Too often we believe that because "it’s working,” there’s no need to fix it. And, too often we believe that because "everyone’s doing it,” then it must be the right and only way there is. When this mindset occurs, it’s time to tear down the model.
• The businesses that go from good to great are the ones that don’t accept mediocrity. They’re the ones always challenging tradition — the ones always coming up with new ideas. In today’s volatile economy, being good just isn’t good enough, especially when your customers are always seeking the best.
• So, you have a choice. In your business category and in your trading area, you can be good or you can be great. And the difference isn’t just being content to settle for No. 2 in the marketplace; the difference can be in the millions of dollars in sales that go to those companies that are great and positioned at the top of their category.
  

4 . The 60-Second Close: It's the Small Things That Make Greatness

• As impossible as it seems, small things make a difference between good companies and great ones. From easy access to upper management for customer feedback, thank you cards for customers, and even employee incentives to make work fun, the list of ways to help make you go from good to great is endless.
• Are you interested in take the "Good to Great Summer Challenge”? If so, call us. We can help you get from good to great … faster than ever.

Best wishes, Jason Mudd, APR Founder and CEO AXIA (866) 999-AXIA

P.S. We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog at www.axia.net/blog/.