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Green PR Firm helps Fortune 500 FIS launch GreenLight

March 12, 2010
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Fidelity Green

A leading provider in banking technologies and a Fortune 500 company, FIS (formerly known as Fidelity National Information Services) hired Axia Public Relations to develop its environmental employee sustainability program, GreenLight. Axia put together a comprehensive campaign which included developing internal communications, marketing tools, naming the campaign, designing the logo, developing a tagline and an internal e-newsletter, concepts for a website and social media integration. FIS experienced enterprise-wide global success with its GreenLight program. Its Dedham, Mass. office, inspired by the program, recycled 161 tons of paper and set a goal of 100-percent recycling by the end of that year.

IDEAS

Fortune 500 company FIS (f/k/a Fidelity National Information Services) (NYSE:FIS) is the leading provider in banking technologies to financial institutions and businesses. In 2008, it hired Axia Public Relations to develop an employee environmental program.

RELATIONSHIPS

Axia developed marketing tools, including naming the campaign “The FIS GreenLight Initiative” and designing the logo, tagline, a series of three four-color posters and an internal e-newsletter and website with social media concepts to promote green behavior in the workplace among its 32,000 FIS employees across 80 domestic offices in early 2009. Plans for an international campaign to FIS global offices with translations are underway.

RESULTS

Following The FIS GreenLight Initiative rollout, different field offices made the following improvements to help the environment: in Woodbury, Minn. employees started using mugs and eliminated Styrofoam cups; Toronto employees donated used blue jeans and denim for recycling into ecologically-friendly home insulation in an effort to help Habitat for Humanity insulate a new home for a family in need in Mississauga; E-waste recycling company Ecoreco recognized India FIS employees and its GreenLight Initative work at an award ceremony; the Sunrise, Fla. office recycled ink and toner cartridges and cell phones with proceeds benefiting a local charity. The Deham, Ma. office recycled 161 tons or about 321,165 pounds of paper, recycling half of the toner cartridges and seeking a solution to reach its goal of 100 percent recycling by year end.

“Axia has met and exceeded my expectations. They have delivered and continue to deliver efficiently. It is refreshing to work with such a professional and highly innovative team.”
- Marcia Danzeisen, FIS

FIS Greenlight Reusable Cups

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This entry was posted on Friday, March 12th, 2010 at 9:02 am and is filed under Axia Case Studies, Banking, casestudies, Finance, Green, High Tech, large companies, national, publicly traded companies, Service. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

1 Comment »

  1. shopping, shop…

    [...]Green PR Firm helps Fortune 500 FIS launch GreenLight[...]…

    Trackback by shopping, shop — May 3, 2012 @ 9:08 am

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