Web 2.0

The entire AXIA team completed a six-week Web 2.0 training program from the Second Wind Network to prepare its clients for successful online social media marketing campaigns. The explosion of blogs, social networking, online video sharing, RSS feeds, podcasting and other web tools has required that marketers pay close attention to their company reputation, consumer relationships and online interactions.

One of the most sought-after competitive advantages in public relations is using news releases to enhance your company’s search engine optimization (SEO) efforts. A news release can be very valuable to position your company as a thought-leader to the media as well as your customers and improve your search ranking.