| Media Buying Team
Brad
Baker
Strategic Media Planner
 Strength: Managing marketing communications plans for
maximum cost-effectiveness.
Weakness: Negotiating deal-breakers with his lawn
service.
Brad is one tough negotiator. In 22-year advertising and marketing career,
he has developed hundreds of effective media plans from the corporate
to the local retail level while working in Florida, Tennessee and Pennsylvania.
He is a skilled professional with across-the-board experience in media,
advertising, marketing and co-op, including an in-depth knowledge of all
aspects of marketing communications: research, strategic planning, branding,
media, collateral, advertising, co-op and account management. His media
buying savvy has paid handsomely for his clients — ranging from
consumer products to services to retail — some of which have saved
millions of ad dollars.
Brad’s work has won several awards and distinctions, including
Who’s Who in Advertising, a Presidential Citation for Private Sector
Initiative, two Telly Awards, an Addy Best of Show and a National Addy
Award. In addition, Brad will be featured in Jeff Slutsky’s Street
Fighter Marketing Solutions from Simon & Schuster. Slutsky,
who teaches clients how to out-think and out-smart but not out-spend their
competition, calls Brad “a guru at media planning, strategies, and
buying.”
Gwen Vahl
Media Assistant 
Strength: Finding deals, make that steals, on your media purchases.
Weakness: A secret desire to attend Hogwarts School of Witchcraft
and
Wizardry.
Gwen
is one tough negotiator. And that’s good news for you because
she helps get your ads in the right pubs and media at a lower cost.
And that translates into greater frequency and expanded reach for your
marketing. She’s a relative newcomer to Jacksonville, hailing from
the Midwest — Chicago,
Iowa and Minnesota to be specific. It’s her down-home attitude that
we find appealing — a genuine desire to exceed her clients’ expectations.
Gwen graduated from Central College in Pella, Iowa, with a BA in English
and art. Like many liberal arts graduates whose career paths don’t
follow their degrees, Gwen spent three years in retail management and
eight years in catering management — two of which were in backstage
concert catering. And no, backstage is not as cool as you think.
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