AXIA Public Relations and Marketing: Jacksonville Advertising Agencies, Marketing Consultancy and Public Relations Firms

Account Management Team

Mike A. Barile
Account Service Director

Strength: Steering clients and campaigns to spectacular success.
Weakness: Fast cars, faster sailboats and chocolate-covered popcorn.

Mike is the kind of marketing executive you want on your team. He has an innate drive to win and has a long list of successes to prove it. As an award-winning communications professional with 16 years of experience in marketing, sales, project and event management, and media relations, Mike has led Super Bowl XXXIX enhancements at JAXPORT, supported Baptist Health's capital campaign, managed accounts as an advertising executive and served as a fundraiser for charitable causes. Need more proof? Mike has marketed Lockheed Martin, ALLTEL, PowerAde, Verizon, Pepsi, Unison, Blue Cross and Blue Shield, and GATX Logistics. And just one more piece of evidence that he helps his clients cross the finish line first: Jacksonville Mayor John Peyton named Mike an “MVP” for assisting with Jacksonville’s successful effort as the host of Super Bowl XXXIX.

Originally from Melbourne, Fla., Mike earned a bachelor’s degree at the University of Florida. He serves on various philanthropic boards and maintains active memberships in trade and commercial associations.

Tara Petrovic
Account Executive
Strength: Keeping you on time, under budget and in brand.
Weakness:  Cheesy sci-fi movies and a big bowl of kettle corn.

Well-traveled. Highly educated. Superbly skilled. That’s how you’ll describe Tara after meeting her just for a few minutes. Tara brings with her a wide and diverse agency background; she has worked in the marketing and public relations industry for nearly a decade. She has held client management positions within agencies in the Boston area, Honolulu and here in Jacksonville, and she possesses significant experience in the travel, medical, specialty food, real estate and law, including working with Outrigger Hotels & Resorts; Marriott Hotels & Resorts; Norfolk Public Defender's Office; RE/MAX; Subway; Depuy Mitek and Vistakon, Johnson & Johnson companies. In addition to her agency life, she has also worked in Italy as a PR specialist for the U.S. Navy. Tara is a cum laude graduate of Boston College where she earned a Bachelor of Science in Marketing. She also holds a Master of Human Relations from the University of Oklahoma. Tara resides in Orange Park, a suburb of Jacksonville.

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